February 2010 | Issue 10  
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First impressions really do count

How many times have you gained a really poor impression about a company by the way that they answer their telephone?

If you are angered when your call is answered by a disinterested call centre, by having to wait for your call to be answered or to be put through to the appropriate person and by being cut-off, then you will know just how vital it is to ensure that your organisation does things the right way. Business can be won or lost by a company’s telephone attitude.

When technology fails, it can only add to any frustration, and can be detrimental to business.  

Have you ever had one of those ‘down days’ without computers, email or telephone, staff unable to get any work done and clients un-contactable?

A survey by Microsoft estimates that Britain’s SME business sector could be wasting as much as £63.8 billion per year in technology downtime–nearly three per cent of the total revenue it generates.

Don’t wait until disaster strikes to protect your business against technology failure. Find out what frameworks your suppliers have in place to get you up and running again.

You need a rapid response solution in place. 




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